BLACKPINK’s Jennie is among the first people think of when they think ‘K-Pop style icon,’ so it’s no wonder that the idol landed this awesome collab.

Introducting ‘Jentle House’!

Gentle Monster

Starting May 13 and running through September 12, Jennie will be teaming up with experimental sunglasses and optical glasses brand Gentle Monster to give fans and fashionistas alike a chance to enter her ‘Jentle House’ – a conceptual store-turned-dollhouse featuring exclusive Jennie merch!

Gentle Monster

The pop-up shop is being held out of Gentle Monster’s flagship location in Gangnam’s high-end Sinsa/Apgujeong neighborhood and was created to help promote Jennie x Gentle Monster’s ‘Jentle’ eyewear line, which first came out on April 21.


According to the brand, ‘Jentle House’ is a “dreamy space [that] embodies the fantasy world Gentle Monster and BLACKPINK’s Jennie dreamed of together.”

Gentle Monster

Gentle Monster

Upon seeing the building, fans are confronted with a larger than life dollhouse, where dolls are seen talking on the phone, enjoying a meal, even taking a bath!

Gentle Monster

Gentle Monster

Inside, customers get their own chance to be the ‘doll,’ entering rooms reminiscent of a Barbie dream home, complete with a kitchen, a living room, and a small courtyard-like room featuring a teddy bear fountain.

Gentle Monster

(Is this a shout-out to BLACKPINK’s producer Teddy? A YG fan must know!)

Gentle Monster

The second floor of the pop-up shop is ‘Jentle Market’ – a retro supermarket concept room that sells exclusive in-store child’s toy-shaped candies packaged in a Barbie-style package labeled ‘Jentle Home.’


Ever want to eat your own phone? Well, now you can ! (No, seriously – Have you seen anything cuter?)

Gentle Monster

All in-store purchases are packaged in this Gentle Monster shopping bag adorned with the face of an adorable Jennie fashion doll.


Stopping by Gentle Monster’s flagship store is always a visual delight, but if you’re a visiting K-Pop stan (or, even more, a BLINK!), you’ve got to head over to Gangnam and check ‘Jentle House’ out before it closes in September!



Gentle Monster’s ‘Jentle House’ is open every day from 12:00 – 9:00 PM. It is located at Apgujeong-ro 10-gil 22, Sinsa-dong, Gangnam-gu, about a 12 minute walk from Sinsa Station Exit 8. It is also accessible by bus or taxi.


Follow Gentle Monster on Instagram at @gentlemonster for more updates.


by the theQoos